Getica

future proof web design

Timeless Designs

Are you looking for a great design for your website? Or perhaps you need high quality graphics to enhance your online presence? You have found the right place. We will gift you with the design which will stand the test of time

Future Proof Web Design

100

sites
designed

50+

happy
clients

10

countries
served

About Getica

We are a vibrant team consisting of young creative individuals passionate about web development and graphic design. Originally based in Poland, we have soon expanded our services to other European countries as well as the USA. We speak multiple languages and are experts at geotargeting – we know which designs work the best for which audience. You can therefore rest assured that you will get the product which converts the best.

Contact

US Office

  • 786 528 1522
  • contact@getica.co
  • 986 Lamberts Branch Rd,
    Miami, FL 33126

EU Poland office

  • +48 691 765 822
  • kontakt@getica.co
  • ul. Konińska 132
    70-737 Szczecin
    POLAND

3 Principles of Effective Web Design We Believe

Getica.co

Most of us spend more than 3 hours a day surfing the web using a variety of devices that can already display more than a trillion websites and millions of mobile apps competing in design and usability. We believe in the 3 most important design principles which we strictly adhere to when creating the sites for our clients.

1. Users want simplicity and clarity

It must be clear to the user from the beginning what they can do next on your site. Today’s interfaces should be as obvious as possible. The user should not think about what you want to convey to him – they must clearly see it!

Think about what your web application or website should do to make life easier and save visitors time. For example, try to give default values to the majority of users, let them first see what you have to offer them. As a rule, if we design something, we do it for the majority of users and only with time we add new elements. Don’t do everything at once. If you throw a lot of functionality in the reader’s face, you will surely get the opposite effect to the intended one.

A consistent design is more enjoyable to use, because it reuses ingredients, behaviors, colours and aesthetics that you already know. As a result it reduces the need for users to think intensely about what they have to do next. People are already familiar with many components used on the Internet. A design which follows these patterns will simply be simpler and brighter at the beginning.

2. Focus on experience

People don’t always remember the information they share, but they certainly remember their feelings. Advertisers focus on evoking emotions, so why not use it when building websites or applications? It is not the information or product itself that matters, but the emotional effect it causes.

That’s why UX design has become such an integral part of websites and applications. A well-designed website should be an effective weave or combination of text, graphics, layout and interactive elements to provide users with an emotional experience, not just an informational message.

If you look at today’s interfaces of mobile applications and websites, you will notice that they contain more and more visual effects, tell stories and arouse more emotions. All this in order to stand out in the sea of competition.

3. People do not read websites, they scan them

Most users don’t bother to read the actual content of the websites. You need to attract them with other materials. No wonder why the use of infographics has become a standard for anyone who wants to provide a set of data or information. Research shows that “users switch from visual scanning of a website to actual reading of its content, and the emphasis on sections of their interest helps to a massive extent”.

In other words, we are all in a hurry and most likely we will not read the whole article. So we scan the headlines and dive into the content that we really want to read further, while skipping the rest. Clear and visually pleasing interface, which we automatically scan with our eyes will certainly make for a much nicer UX for everyone.

What Makes the Website Content Stand Out?

copywriting

Although it is easy to delude oneself that the work of moving letters is an endless expedition into the land of unrestrained creativity. In reality copywriting is an activity like any other – it is based on a few basic pillars, which if ignored, will end in a frustrating lack of ideas or even worse –  in a content which does not convert at all.

What should you remember then?

Advertising is not an art

In recent years there has been a growing tendency to look at commercials as short films. Breaks in the game during the Super Bowl have become an annual festival of home-grown advertising critics, who appreciate the clips for their scale, craftsmanship, ingenuity and cetera. However, the most important question seems to be overlooked: has the advertisement achieved its goal?

Basically there are two groups of advertising objectives: image and sales objectives. Among the image goals one can mention, for example, strengthening the brand identity, increasing its recognition or slight modification. Sales include an increase in turnover during the period of issue, immediately afterwards or in a specific period of time afterwards.

Coming back to the Super Bowl – in 99% of cases the ads shown there are purely designed to enhance the brand image – not to get new customers.

Learn from the successes of others

There are some universal principles to keep in mind when developing your skills – whether you’re learning yoga or making yogurt. The most important one says: there is a huge number of better people in the world than you.

And this is totally fine!

This means that you have a powerful library at your fingertips, where you can easily find the inspirations for great content ideas and writing tips. It’s called the Internet.

Read existing working texts, capture their characteristics, pay attention to the details that make them achieve their intended purpose. Create a folder where you can keep the most inspiring ones. Write down why they are good.

Context is everything

Even the best written skateboard advertisement will not sell a dietary supplement that eliminates the negative effects of hair growth medicines. What’s more you need to find a unique approach for each different niches in order to appeal to the target audience. Eg. a good website about quiet generators  wouldn’t get much love if it was written in a youthful unprofessional language which would be better suited for niche likes gaming, street art etc.

That’s why before you start writing, get acquainted with your target group. What do they look like? What language do they speak? What is their lifestyle? What are their values? Are they a diverse or a diverse group?

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